Social is the new official. We are extremely skilled at communicating your brand ideas and products in a socially exciting way that engages people and improves your ROI.
Managing your business’ social media presence on social media platforms by creating, posting, interacting with the viewers, and analysing the metrics is what social media management is about.
The platform could be anything, Facebook, Twitter, Instagram, anywhere you can advertise, as long as you are reaching your target audience and potential buyers.
Why do you need social media for your business, you ask? It’s just that it increases your brand awareness, gives you more reach, boosts up your leads and subsequently your sales, and not to mention, connecting with your customers, getting reviews and feedback, improving your product even more.
We understand that social media marketing is a full-time job, it is hard for you to handle it all by yourself. We are here to make it easy for you.
We write posts for you, create a content strategy, graphics, write posts, sync everything together, and engage with your viewers after posting. Posting consistently is also something that could be tricky to keep up with, it requires time and energy that you can invest in somewhere else.
Let us take that responsibility from you. We will do all the above for you. We know how fast social media trends change, and we are in it for you to make it through to your audience. We get your business up and running in social media as well, interacting with your audience, building a positive image around your brand.
It has become essential for a brand to have social media, no matter what the industry. Social media is where you get to know your buyers and audience. The minimum social media required could be Twitter, Facebook, and Linkedin. Depending on the products/services and their potential buyers, the platform can be decided.
Different social media platforms have different users. The demographics may vary on different factors. The creators have to keep in mind the demographics of their viewers, the type of platform, and the quality of the content of their posts to make sure that they achieve enough reach, no matter what the platform.
Pumping out posts after posts, asking your viewers to like, comment, and share posts that lack quality is not going to work. The post has to have an engaging quality that the viewer can relate to, something that evokes feelings and appeals to them to do an action is the definition of quality in a post. Once the trust between the viewer and the brand is established, the viewers themselves will share and like it without anyone asking, increasing the brand’s reach.
Two of the major mistakes should be avoided at all costs:
Spamming: how would you feel when every time you open your social media feed, it’s the same thing over and over again? Your viewers would feel the same if you spam them with your content. After a point of time, they might unsubscribe from you from irritation, which is not what you’d want.
Inconsistency: This is another of those mistakes that can cost you to lose your followers. Losing followers equals losing a potential buyer. The person has lost trust in your brand seeing a reduced interaction, or they would just assume that the page is dead/the brand is dead.
When it comes to social media, the metrics that are important are traffic, reach, engagement, and conversions on social media.
All of them are crucial when social media Return on Investment has to be calculated. It is done using:
Social Media ROI = (Return from social media – cost of social media marketing) / cost of social media marketing
We are experienced at creating content that goes viral and managing social media business pages to get Ginormous amounts of engagements, likes and shares. Let us create your next digital media campaign and we will show you how social media marketing can be done right and generate the highest ROI.